IAA Romania and Ethical Media Alliance Launch Ethical KPI Initiative
Following the IAA Vision on Ethical Media event, IAA Romania and the Ethical Media Alliance (EMA) have announced the creation of a working group to develop an Ethical KPI for media planning.
The new metric is designed to help advertisers and agencies look beyond audience numbers when evaluating media outlets. It will consider factors such as editorial independence, quality journalism, and a media outlet’s contribution to society.
The Ethical KPI aims to give the industry a practical tool for making more informed media investment decisions while encouraging responsible, trustworthy journalism.
IAA Lebanon Celebrates Creativity
IAA Lebanon is launching CREATIVE RESET – a special evening celebrating the power of creativity and the ideas that continue to shape our industry.
Taking place at Metropolis Cinema in Beirut, the event will bring together advertising and communication professionals for 90 minutes of inspiring ads showed on the big screen. From powerful concepts and memorable slogans to striking visuals and storytelling, the selection showcases the creative work that keeps our industry moving forward.
AI With Heart – IAA Heads to Taipei This October
Now in its 7th edition, DigiAsia is Asia’s most iconic Digital Marketing Congress and IAA is proud to be part of it once again.
2026 DigiAsia Taipei takes place October 27–30 at Taipei New Horizon Event Space, hosted by the Asian Federation of Advertising Associations (AFAA). This year’s theme, HEARTificial Intelligent Marketing, puts emotional resonance at the centre of the AI conversation because the most advanced technology must still serve the most human of instincts. The agenda spans three powerful axes: AI × Creativity, AI × Empathy, and AI × Curiosity.
IAA Chair & World President Fredrik Borestrom has been personally invited to join and as an IAA strategic partner event, IAA members worldwide receive complimentary registration.
IAA Partnership: Brand Finance
The Brand Finance World’s Most Valuable B2B Brands 2026 report launched in London and New York this May, with one clear message: the best B2B brands are built with purpose. They’re harder to replace, hold up better under pressure, and deliver more value to the businesses behind them.
Across both events, leaders from EY, LinkedIn, PwC, Aon, and McCann all shared the same message – brand is a business issue, not just a marketing one. Trust, customer experience, and familiarity drive real commercial results. And in a world being reshaped by AI, a strong brand is one of the few things that can’t be automated.
With 300 brands across 25+ sectors and $4 trillion in combined brand value, the 2026 index is the biggest yet.
France Celebrates Creative Country of the Year
Celebrate France as Creative Country of the Year and join this dynamic, hands-on celebration where French creative philosophy comes alive, hosted by IAA France President Pascal Cübb and Nicolas Favier from AACC.
Network with your fellow delegates, brainstorm and dive deep into the cultural DNA that makes French creativity…French.
Get stuck into a creative challenge to demonstrate how the timeless principles of liberté, égalité and fraternité translate into modern creative practice.
23rd June, The Palais, Cannes
All delegates welcome
